Bovee, Courtland L. Business Communication Essentials 7th Edition. Publisher: Pearson , This specific ISBN edition is currently not available. View all copies of this ISBN edition:. Building Modern Communication Skills to Launch Your Career Business Communication Essentials equips students with fundamental skills for a career in the modern, mobile workplace.
About the Author : Courtland L. Buy New Learn more about this copy. Other Popular Editions of the Same Title. Search for all books with this author and title.
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Romtrade Corp. Stock Image. GF Books, Inc. Hawthorne, CA, U. New soft cover Quantity: 1. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. Learn how writing is central to business success, regardless of the communication channel.
It is suitable for managers, professionals, training departments and anyone in a people related job. CONTENTS: Writing - write for your audience - choose the right words and the right structure Presenting - you need a strategy - make your visual aid Listening - listening is an active pursuit - ask the right questions. Business communication is the language that is practiced by employees, the administration and management in order to fulfill organizational goals and bring profits to the company.
It incorporates topics like customer behavior, brand management, reputation management, marketing, advertisement, event management, and public relations, etc. This text is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of business communication essentials.
Coherent flow of topics, student-friendly language and extensive use of examples make this textbook an invaluable source of knowledge. As this field is emerging at a rapid pace, the contents of this book will help the readers understand the modern concepts and applications of the subject. The textbook presents the basics of communicating in the workplace, using social media in a professional environment, working in teams, becoming a good listener, and presenting individual and team presentations.
Authors Mary Ellen Guffey and Dana Loewy also offer a wealth of ideas for writing resumes and cover letters, participating in interviews, and completing follow-up activities. You can share your ebook free to your friends.
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